Could You Turn This Content Into A Dynamic Landing Page?

Could you turn this content into a dynamic landing page? That was the entirety of the prompt I gave Claude Opus 4.5, as I pointed it to a blog post here titled “Revisiting AI Image Generation Wizardry.” That’s it. The resulting landing page can be viewed here: The Landing Page. It’s worth a look.

Now, before we begin, I need you to understand that I understand how confusing this is about to be. I’m writing a blog post about a blog post I turned into a landing page that links back to the original blog post. It’s more than just a bit meta. So I’m just going to do my best.

The Simplicity Of The Process

The image below is a rendering of the header for the resulting landing page, which I hope you’ll have a chance to glance at before continuing. For the record, Claude created this as well. I just asked it to make a 16:9 PNG version for the landing page thumbnail. It reformatted the header and gave me an easy download option. It nailed this process, too.

For the record, I’m a fan of simple, repeatable experiments with any new software I’m testing. This is particularly true with artificial intelligence. I want to see what a fresh model does with a minimalist prompt. It’s usually a prompt I’ve used on similar content with an earlier model. What Claude Opus 4.5 came back with for this test was good. And not just good for a first attempt, just good. Period.

First, Claude explained the design. Here is how it described the code it wrote. And to make this even more meta, I also used Claude to write the HTML for the block you see displayed below.

It was good. Useable. But I didn’t like how the “Emerald City meets dark mode” color palette worked here in this Wintersong blog template, so I gave it a second prompt: “I’d like you to redo this so instead of a black background, the dynamic landing page has a white background.”

Moments later, it returned a light theme version, with, as Claude described it, “a white background and a subtle off-white gradient, dark gray text (#111827, #374151, #4b5563) for clean readability, and white cards that use soft shadows instead of dark semi-transparent fills. The floating orbs are dialed back with reduced opacity, while emerald green accents (#059669, #10b981) remain to preserve the magical feel. Sparkles shift to amber and gold so they read clearly against the lighter background. The embed process stays the same, just paste the full contents into a WordPress Custom HTML block.“

I think the timeline below, which Claude built for the landing page, is well-executed. This is just a piece of what it created, again based solely on that single prompt, “Could You Turn This Content Into A Dynamic Landing Page?” All design choices, including fonts, iconography, layout, content selection, wording, and relevant quotes, were selected and executed by the AI. I didn’t choose any of it. Nor did I alter any of it. Nada.

I’m posting this unedited landing page for a simple reason. If I had given a human the same prompt and they came back with this level of execution even a day later, I’d be impressed. Would I have accepted the first pass? Probably not, but that would not be a commentary on the quality of their effort. I edited that last sentence five or six times, for example. This “effort” came back in under five minutes.

Could I have given it a defined color palette and a design system to exert more control over the look and feel? Of course. I later made a version where I asked it to match this blog theme. So If your brand has one, you could feed it that. There are also a ton of free design systems to choose from, and tools purpose-built for this. Figma alone has almost 5000 of them available. But what it generated on its own was more than “good enough” to illustrate the point.

What’s The Point Of Showing This Landing Page?

Let’s be real. A blog post most certainly doesn’t need a landing page. It’s simply an illustration. I believe the ease and speed of this kind of work changes web design more than most are willing to admit. And it cuts in several directions at once. My first thought is this: when “good enough” designs can be generated on demand, the scarcity and therefore the value no longer lies in execution.

The scarcity is taste.

The scarcity is judgment.

The scarcity is knowing what problem you are actually solving.

Anyone can now spin up something decent in minutes, but very few people can say whether it’s the right thing to build. This requires a whole separate discussion. It deserves to be set apart from this description of a process that was so ridiculously simple, I would typically feel silly even writing it down.

But I’m doing it because I want and need to stop acting on a belief that something that feels obvious to me must already be obvious to everyone else. Too often, what I think is common knowledge is not.

So, I’m going to have to unpack this more in a follow-up, because the fundamental shift isn’t that AI can design websites now, it’s that it quietly changes what design even means. When execution becomes cheap and instant, taste, judgment, and, most of all, restraint become the valuable work.

That has consequences for designers, teams, clients, and anyone who thinks “good enough” is the same as “right.” I hope to dive into what gets more valuable, what gets commoditized, and why the next era of web app design is less about tools and more about wise decisions.

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