Slow And Steady Should Be Everyone’s Approach To AI

I've been saying it for the last two years. I believe Apple's response to AI has been slow and deliberate. It should be everyone's response. As Horace Dediu said, "Apple didn’t miss the AI revolution. It just bet that the winners won’t be the ones who build the infrastructure. They’ll be the ones who own the customer and no one else on Earth owns the best customers."

Apple is playing this right.

Why Apple's slow-and-steady AI bet is starting to look pretty smart | TechCrunch https://techcrunch.com/2026/06/08/why-apples-slow-and-steady-ai-bet-is-starting-to-look-pretty-smart/
Why Apple's slow-and-steady AI bet is starting to look pretty smart | TechCrunch

Can Apple's new AI glow up put to bed accusations that it's losing an all-important industry race?

Filed June 8, 2026 at 7:46 pm