I’m Not Buying These AI Synthetic Audience Arguments

Faster doesn't mean smarter. This article slides from one to the other and hopes you don't notice. Speed is throughput. Accuracy is a separate question, and nothing here suggests the two move together. Synthetic audiences are most accurate on what we already know about people. They are least accurate on what market research actually exists to find out, which is how people will react to something they have not seen before. The training data does not contain the future. And the closer gives him away. Eat the popcorn and watch the show. Nobody who actually thinks their industry might be hollowed out ends on a shrug. That is not the voice of someone wrestling. That is the voice of someone who has already made his peace.

venturebeat.com https://venturebeat.com/technology/ai-synthetic-audiences-are-already-here-and-poised-to-upend-the-consulting-industry
Filed April 27, 2026 at 3:58 am