Thanks to BoomTown for publishing these short thoughts. I’ve written about values and the real estate industry in the past, but I thought I’d share these quick thoughts here, along with a transcription of the video. The first thought was cut off and really should be completed. “What I know is that the people who’ve taken […]
Delivering A Quality Experience
Just as focusing solely on being happy won’t make you happy, focusing solely on creating a quality experience won’t deliver that experience. Happiness is a by-product of living life in sync with your core values. So is creating and delivering a quality experience. It is a lifestyle, not a destination.
Real Estate Brokers Need To Create Thick Layers Of Value
The most dynamic challenge real estate brokers face today is NOT about changing their business model; it’s about improving the way in which they execute their existing model.
Google Is Not An Oracle – Yet
I predict our predictive future is closer than we think and that Google and others will get scary good at it. Why? Because we are willing to share everything.
The Loss Of Group Identity And Its Impact On REALTORS®
Differentiation in hard in a service industry like real estate. People can’t test drive your product before buying, like they can a car. They can’t sample it at a supermarket on Saturday morning. They can’t try it on. How do you get the consumer to have an experience with you before purchase?
Values, Brand, And The REALTOR® Code Of Ethics
Mike Pennington added an “interesting” comment to yesterday’s post highlighting the difference between values and ethics as it relates to values-based leadership. He said, “This confusion is especially true in professions where there is a written ‘Code of Ethics.’ Many times it ‘seems’ that the most successful are the ones who follow the code least often.” […]