In 2006 I realized that busy wasn’t enough. I wanted to be more than just “Jeff’s wife” or someone’s Mom. Even though when I was a kid and adults would ask me, “What do you want to be when you grow up?” All I could think of was “A Mom.” I was certainly that, but for some reason it wasn’t enough for me, something was missing and I couldn’t figure out what it was.
The most dynamic challenge real estate brokers face today is NOT about changing their business model; it’s about improving the way in which they execute their existing model.
The process of passing an idea through this medium of writing changes its direction. This is not the same post I started writing last night when I quickly jotted down the premise.
Making something special requires effort. Things that are easy are not rare. Delivering a quality product or exceptional service requires a focus and attention to craft that others will be unwilling to achieve.
Our distractions are real. But distractions are are not unique to us or to our time. Our challenges are not greater. Our challenges are simply different. And the key to success in the face of those distractions is the same as it ever was – focus.
While I’ve attempted to make strong statements about the ineffectiveness of social media for advertising, I have never come close to nailing it as hard as Mr. Hoffman nails it in his presentation at Advertising Week Europe.