Social automation at any level is a bad thing in a lot of people’s minds. But it doesn’t have to be. As with everything else, our behavior makes a tool good or bad. If your social streams are valuable to you, automation can be a huge help in creating content.
While I’ve attempted to make strong statements about the ineffectiveness of social media for advertising, I have never come close to nailing it as hard as Mr. Hoffman nails it in his presentation at Advertising Week Europe.
I already know that I’m unduly influenced by Facebook’s filtering systems, I just don’t know how much. How many people am I really interacting with? Facebook knows. Who are these people? Who have I never interacted with? Facebook knows. I want them to tell me.
Social proof is a powerful influencer. I’ve read a good deal of the writings of Robert Cialdini. He is well known for his studies on influence and the factors associated with it. He has put forth that there are six key principles of influence. They are; reciprocity, commitment, social proof, liking, authority and scarcity. One […]
Who doesn’t like a little fun competition. Numbers are cool. If you hadn’t noticed, because you likely don’t go to your Google+ profile very often, Google has added a little number that is almost certain to get people talking about another irrelevant statistic. It is sure to be taken out of context and used in […]
Two years ago I argued that Facebook Is Not The Internet, Nor Should It Be. The last few days of furor surrounding a very well written “Dear John” letter from Eat24 to Facebook (a beautiful piece of content marketing if I’ve ever seen one) has certainly proven that many are now awakening to this fact. […]